What’s in a Name?
“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
Romeo and Juliet
What’s in a name? If we take the fictional Juliet at her word, we might think, “not much.” The reality, however, is much different. Yes, your rose scented candle or soap smells the same no matter which moniker you attach to it; but, in marketing the scent, you might want to take it a step further and create a name for your rose scent that evokes the imagination in a way that plain, old “rose” cannot. For example, Dewy Rose, Ramblin’ Rose or Rose Cascade, say something more, something that triggers the imagination to become fully engaged with the scent. By mere mention, the customer pictures roses at dawn before the dew dries off, or a strong-scented wild rose happily tumbling through the field with its wide open, simple flowers, or even a heavily blooming climbing rose bush, delighting both the eyes and the nose as it appears to flow down its peak.
If your scent lacks a strong single, natural note, you have even more room to play. Close your eyes and take a little sniff. Let your mind wander and explore as it searches for a description of what you are smelling. Does it remind you of a certain time of day or place? Do you recall the scent somewhere in your past? Do you see colors? Are you transported to another season? What kind of person do you feel would be attracted to this scent? Any of these will provide you with material for choosing a name.
Conversely, perhaps this scent is indicative of a time period or a particular culture. Do a little research and be open to names that pop out as you read. Medieval Castle or Savannah Breeze may be your newest scent name.
Of course, clever naming isn’t relegated to scent, but to product, as well. You’ll want to be clear in your name what your product is, but you do have some poetic leeway for making the name unique and appealing. Why sell lip balm in a pot when you can sell lip butter? Lotion is great, but body cream may be more attractive to certain customers.
You might even go totally off convention and choose a name that you have made up. As long as it’s simple enough and pronounceable, it may be just the thing to get customers talking. It worked for George Eastman and Kodak; it may work for you!
Until next time, may your days be filled with bubbles and wax.
Beth, for the Saponifier