Many of our readers sell their soap, bath and body and candle creations. Quite a few of those who don’t are thinking about doing so, while some are former sellers.
Looking back in time, it seems as if selling used to be easier “back in the day” than it is now. A merchant either set up shop in a building, which was often part of the family’s home or he sold via catalogs. Nowadays, we not only have those options, but we also have websites and all sorts of social media. We have the opportunity to put our product out there for a greater number of potential customers to see and see them more often. We develop websites, get Facebook fan pages, get Twitter accounts and join selling sites such as Etsy and Artfire. Each of these choices hold the possibility of providing the seller a cash stream.
This must be a great thing, right? Is it really easier than the old days? Certainly, we see advantages to all this exposure, not the least of which is cost. We can post pictures and information on Facebook all day long without its costing a cent. We can put links to our Facebook comments or add new ones on Twitter for the same low price. Etsy and Artfire, etc., cost money to use, but this cost is much more reasonable than renting a storefront, so their popularity has boomed. Even a website is possible on the cheap if we have the skill or are willing to learn how to make one.
So, what’s the possible downside of all the options we have? Perhaps it’s that we have too many. With all of our choices, we can become bogged down. The time spent researching our options, preparing websites, pages, maintaining them and so on, eats up much of our days, and sellers are in danger of spreading themselves too thin.
I don’t have any glib answers to the modern day dilemma of too much opportunity, but I do have some common sense advice. Nothing has or ever will replace goal setting and planning. Know your mark and aim for it daily, reviewing as often as necessary. Do the necessary research for new opportunities, objectively deciding whether or not they will help you meet your goals or not. If not, keep walking.
How do you keep your head out of the mire and on track? Give us your best advice.
Until next time, may your days be filled with bubbles and wax.
Beth Byrne for the Saponifier Magazine
All those bits and ends of candles, you’d like to find a way to use them, but how? Erica Pence comes to the rescue in Recycled Candles, explaining just how easy it is to remake those stubs into tea lights, votives and even decorative candles. She even gives simple directions for making candles in pumpkins and other seasonal produce for a lovely holiday theme! Naturally, I purged my leftovers not long ago, but will save them again so I can give Erica’s advice a go.
Have you tried this yet? Let us know how it went.
In this day and age, you’d have to be living under a rock not to have heard of Social Media. Clearly, the buzz phrase of the decade, Social Media brings to mind probably at least a couple of types. The question is, how well do you make use of it as a tool for marketing your business? Is the entire topic an unknown that you’re afraid to explore? Or is it a lake that you’ve dipped your toe in, but you’ve been afraid to jump? Perhaps you feel as if you have jumped in, but belly-flopped. Read, Five Steps to Social Media Success: An Interview with Donna Maria Coles Johnson, written by Beth Byrne. In it, dM as she likes to be called, outlines the major Social Media types, as well as a few not so major, and helps us to both understand them, their purpose, and how to use them effectively in our businesses. Ever amazed by dM’s knowledge of the latest and greatest in marketing and technology, I just know you’ll find her thoughts helpful in your own efforts.
Have you implemented any of the strategies mentioned in the article? Share with us how it’s working for you!
Until next time, happy bubbles!
Coming September 1st! Calendula, what do you know about it?
This lovely, prolific herb is just waiting for you to try it. Easy to grow, Lindalu Forseth shares why Calendula (aka Pot Marigold) is the perfect herb to grow and use in soapmaking, whether you’re an experienced gardener/soapmaker or a novice. Look for her Monograph and be amazed at what Calendula can do for your products.
Do you make use of Social Media in marketing your products? Be sure to catch Beth Byrne’s, Five Steps to Social Media Success, where she welcomes back contributor Donna Maria Coles Johnson. Founder of the beauty organization, Indie Beauty Network, dM focuses on helping her members navigate the complexities of building their businesses. Embracing technology and using it as a marketing tool by communicating with customers is an ideal tool for the small business owner. Learn about the various forms of social media and how to use them successfully in your business.
Picture yourself surrounded by the glow of candlelight. Doesn’t it sound romantic and cozy? Picture yourself with the bits and stubs of wax left over from your candle burning. Ugh. Is there anything to be done with them besides the trash bin? Erica Pence has the answer in, Recycled Candles. She explains the process of sorting the candles into similar batches and magically creating new and amazing candles! As if that’s not enough, Erica also explains how to make a lovely autumn tabletop candle from your scraps.