Bath or shower? Which do you prefer? What about your customer base or friends and family?
Personally, I love a relaxing bath with herbs, milk, fizzy and other goodies, but the truth is that I rarely take one. I suspect that these days where most of us are rushing here and there or spending our days just trying to keep up with one task after another, bathing just seems like a time-consuming indulgence that we cannot afford. That being said, my suppositions may not be true for your audience, and finding out is your job.
If you’re already considering scent and color, but forgetting about your customers’ preferences when it comes to showers vs. baths, you may be creating products that they don’t really use rather than creating the goodies they’re clamoring for. Of course, it’s less crucial to concern yourself if you’re a hobbyist; yet the knowledge comes in handy at gift-giving time, when you give a gift they’ll really use!
So, how do you find out what your customers want? Ask! Most will be very forthcoming about their preferences. Ask casually when conversing, form a focus group, conduct a survey or find your own unique way of getting information.
Of course, taking a little extra time for yourself is a good idea as is encouraging your customers and friends to do the same, but it’s easier to sell something they already know they want than to convince them they want what you’re selling.
PS: The upcoming issue of the Saponifier features cosmetics, all sorts of them! Not a subscriber? You can fix that: http://saponifier.com/subscriptions/
Also, are you working on replicating the designs found in our Design Mania issue? Take photos because our contest is coming! Details in the July 1st issue.
Until next time, may your days be filled with bubbles and wax.