Scents of summer. . . what are your most popular scents from June – August?
I have a two-pronged purpose here. The first is to get an idea of what’s hot; the second is to put scent selection into perspective.
Some soapmakers and chandlers like to offer special scents for seasonal sales. Do you make product with special summer scents, for instance? This tactic can be a great way of creating anticipation and consequently, demand. It may offer you a chance to test out scents for a permanent place on your scent list. On the other hand, however, it could distract you from your core business and become an expensive proposition if you’re always chasing after new scents to offer.
I have seen fellow crafters of scented products own so many scents that they can barely count them all, and they strive to have product for each one in stock! Their goal is usually to make sure they have whatever scent the customer might desire. Of course, we all want more business and we want to make our customers happy, hating to turn away a sale. While that’s understandable, it isn’t likely to be part of a smart business plan. Even large companies limit their offerings.
That’s not to say that offering a seasonal scents is a poor idea , just that taking a good look at your business plan and checkbook should be number one on your list!
So, tell us, what do you do?