“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
Romeo and Juliet
What’s in a name? If we take the fictional Juliet at her word, we might think, “not much.” The reality, however, is much different. Yes, your rose scented candle or soap smells the same no matter which moniker you attach to it; but, in marketing the scent, you might want to take it a step further and create a name for your rose scent that evokes the imagination in a way that plain, old “rose” cannot. For example, Dewy Rose, Ramblin’ Rose or Rose Cascade, say something more, something that triggers the imagination to become fully engaged with the scent. By mere mention, the customer pictures roses at dawn before the dew dries off, or a strong-scented wild rose happily tumbling through the field with its wide open, simple flowers, or even a heavily blooming climbing rose bush, delighting both the eyes and the nose as it appears to flow down its peak.
If your scent lacks a strong single, natural note, you have even more room to play. Close your eyes and take a little sniff. Let your mind wander and explore as it searches for a description of what you are smelling. Does it remind you of a certain time of day or place? Do you recall the scent somewhere in your past? Do you see colors? Are you transported to another season? What kind of person do you feel would be attracted to this scent? Any of these will provide you with material for choosing a name.
Conversely, perhaps this scent is indicative of a time period or a particular culture. Do a little research and be open to names that pop out as you read. Medieval Castle or Savannah Breeze may be your newest scent name.
Of course, clever naming isn’t relegated to scent, but to product, as well. You’ll want to be clear in your name what your product is, but you do have some poetic leeway for making the name unique and appealing. Why sell lip balm in a pot when you can sell lip butter? Lotion is great, but body cream may be more attractive to certain customers.
You might even go totally off convention and choose a name that you have made up. As long as it’s simple enough and pronounceable, it may be just the thing to get customers talking. It worked for George Eastman and Kodak; it may work for you!
Until next time, may your days be filled with bubbles and wax.
Beth, for the Saponifier
Have you been too busy with after-holiday chores to sit down with your newest edition of the Saponifier? Well, do as I did. Pour yourself a nice cup of tea and sit down for a bit to rest and rejuvenate for 2013.
This issue (January/February 2013) is a particularly enjoyable one because it’s all about scent, and few topics interest soap and candle junkies as scent does. From the lovely cover photograph that sets the tone to Aaron Polczynski’s advice on selling more of your wonderful, scented creations in, Tips for Soap Sales at any Venue, to a cupcake tutorial (and don’t we love the smell of cupcakes?) authored by Loyce Henderson, you’ll be treated with a great read. Of course, since you’re this far in, you’d might as well also read, Tammy Lane’s, Holidays You’re Going to Love. It will help you plan ideas for producing and uniquely marketing all of those wonderful items you can give or sell this new year.
If you’re building a line of scents and are looking for advice, be sure to read, Creating a Scentsational Line by Beth Byrne. She interviewed Jo Lasky, who is a treasure trove for all things scent and most generously shared some of her knowledge with us!
If you’re a soap history buff, you’ll devour Melinda Coss’, Savoir Faire, where she describes the history of soapmaking in France, as well as explaining the current situation that soapmakers face there.
What scent could be more wonderful than the scent of herbs? If you’re hankering to begin an herb garden this year, let Wayne Gorman help in his article, Herb Gardening 101.
Isn’t this the perfect time for trying new formulations in body butters? Marla Bosworth treats us to formulas and instructions for, Winter Comfort: Slip Into Rich Cocoa and Vanilla Body Butters. Mmm. . . I can smell them already! This is also the best time of year, at least in my hemisphere, for enjoying candles. You’ll find Lyschel Bersch’s Testing for Wick Size in Candles to be informative and helpful.
When it comes to narrowing down a scent line, you’ll enjoy Victoria Donaldson’s survey of friends and family in, Because it Smells Good! Armed with the most popular scents of our 2012 Raves for Faves article, Victoria describes how various individuals decided upon their favorites and why.
Other than making all of the goodies, what could be a better way to spend a little time than reading about them?
Until next time, may your days be filled with bubbles and wax.
Beth Byrne for the Saponifier
The Thanksgiving weekend is wrapping up as I write and I reflect on all that took place. I had such a wonderful time with my family and our friend who spent the day with us. I hope yours was equally as blessed.
On Saturday, I met up with a couple of soapmakers who hadn’t heard of the Saponifier before, so of course, I directed them to the site. It made me think about how the past articles have helped me to become a better soapmaker and how much I have enjoyed being on staff. Aren’t you glad you have the Saponifier? If you know of a soapmaker or chandler who doesn’t read the Saponifier, show her or him the light!
Interested in natural scents and blends? If you’ve read Erica Pence’s, Scenting Naturally, you’ve not only expanded on your knowledge base, but are likely composing beautiful scent symphonies to use in your products. If you don’t know why I am using musical metaphors, you haven’t read the article yet!
Hydrosols, also known as hydrolats and distillates, are lesser known aromatherapy products, but certainly no less useful. Sherri Reehil-Welser introduces them to us in The Healing Art of Hydrosols. If you’ve been wondering about them and how to use them, I’m sure you are or will find the information you read invaluable as you seek to use them more.
What are you doing? Go outside, gather a pile of pine cones and get busy making dipped cones! What a lovely gift they’ll be to your fireplace-owning friends and family, and so easy to do. If that’s not enough, Erica Pence also explains how to make Whipped Snow Cones and Snowballs in Winter Snow and Pine Cones – Making Whipped and Dipped Candles. Have you made any of them yet? Let us know how it was for you.
Talk to us and let us know what you think about this issue. We love to hear from our readers!
Best wishes for a happy holiday season,
I confess that I don’t make candles.
It’s not that I dislike them or that I have no interest. In fact, I’m more and more tempted all of the time to give it a try, but it seems overwhelming to learn everything. I would need to know which wax to use, how to choose the proper wicks and wick size, and then I would have to test each type and scent.
If you were my teacher, how would you guide me? Is there a certain book you’d point me to? A website? Would you suggest one type of candle that is “newbie friendly?”
How did you start out? Did you dive right in, learning by trial-and-error, or did you have a mentor guiding you along?
Share with us!
Let’s turn our attention to candles this week. How many of you make candles? Do you make soap and bath and body, as well, or just candles?
At one time essential to daily living, candles now provide us a serene or romantic ambience when lighting a dark room. Their endless colors and designs decorate our homes and other spaces. Their scents bring us pleasure, evoking memories of the past, or just making us feel good.
No longer limited to tallow, we now make candles with paraffin, soy, or palm oil, beeswax, or gel. Are there any I missed? Even the types are unlimited–jar, pillar, votive, and so on, and the colors and designs that can be made, endless. So much to try, so much to know!
What kinds of candles did you start with? How would you suggest that a “newbie” begins?