What are Your Goals, Decisions and Challenges for 2012?

Whew!  The holidays have passed and we’ve survived to tell the tales.  Welcome 2012!

 

If you’re like most of us, you’ve made resolutions or set goals for the year, and we hope the Jan./Feb. issue of the Saponifier is helping, at least where soap or candlemaking is concerned!  We probably can’t help you  lose twenty pounds, but we can give you some guidance in your hobby or business ventures.

 

I found Brandy Kayzakian-Rowe’s article, Looking Good in the New Year–Spotlight on Product Photography, to be fascinating and very informative.  Her advice as to where to take photos, what kind of lighting to use and other hints, even her advice about hiring a photographer, will be taken to heart by any of us.

 

In addition, many of us are scrutinizing our products and the ingredients we use in 2012.  We want the best for our businesses and our customers.  We may also be concerned the economy and with sustainability.  Whatever our goals are, we continually hone in on our target markets and the customer base we serve.  All of these factors cause us to make decisions, some of them very hard to make.  Marla Bosworth’s, Resolving to go Palm-Free in 2012:  Will You Join Me?  was at the same time, thought-provoking and compelling.  Reading it side-by-side with Erika Pence’s, Going Natural, which was also well-written and compelling, will certainly challenge us all in deciding whether to use palm and its derivatives or not.  As with most issues, good points are being made for either side and further thought and research are in order.

 

What about you?  What kinds of decisions have you wrestled with for the coming year?

 

Yours in bubbles & wax,

Beth