November/December in Review

As I perused Facebook this evening, Marla Bosworth’s article from our current issue (Nov./Dec. 13)  rang in my ears.  Yes, I was spending too much time there and I hadn’t accomplished all of my day’s goals.  What about you?  Did you find her piece to be eye-opening and a good reminder?  Granted, Facebook is a wonderful medium and a great business tool for many of us, but too much of anything loses its wonderfulness (is that a word?) and simply becomes a distraction and a time-gobbler.  Of course, Facebook isn’t alone, but it is the most widely used form of social media.  So, how do you apportion your time?  Share with us your tips for making best use of Facebook without getting lost in it.

 

Off the Facebook soapbox and on to the holidays.  Did you not love Suzanne Finley’s poem,  “A Poem of Holiday Favorites?”  I was amused and delighted.  Any of us making product for sale or for gifts this time of year are sure to relate.

 

I hope you enjoyed the Castile soap article written by our newest columnist, Marina Tadiello.  Castile’s place in history is as fascinating as is this one-oil soap, itself!  I loved gazing at the photos supplied by Castile soapmakers.  Do you like Castile soap?  Do you make it?

 

Where would we be without the clever and knowledgeable Kevin Dunn, who educated us in a most fascinating way in his article, “Phun With Ph?”  I’m wishing that my junior and senior high school teachers had been as fun (or phun) as Kevin is.

 

Deb Sturdevant’s sharing her life and memories of her favorite herbs was a respite from my day and a reminder to count my favorite herbal memories and where they have taken me over the years.  Karen Mallinger’s monographs on bayberry and cloves were a fascinating read for anyone who enjoys herbs and would like to learn more.  I really wanted to find bayberries and extract the wax.  Perhaps someday, I will.  For now though, I have lots of cloves to experiment with.  What are your favorite herbs and why?

 

Of course, everyone’s favorite November/December issue article, “Raves for Faves” was eagerly anticipated.  I love finding out what everyone else is doing, and apparently, so do you.  How do you stack up among your fellow artisans?

 

I must mention that I always enjoy the writings of Melinda Coss, esoteric ramblings or not.  Although she knows more than I ever will about soapmaking and the business thereof, she is so down-to-earth and easy to read that I look forward to seeing her name.

 

Looking for some new ideas for the holidays?  Diane Pither-Patterson is your girl.  Her article on creating candles by upcycling pieces you find was timely in that upcycling is a trend we shouldn’t ignore and during the holidays is a great time to introduce something like this.

 

What?  You don’t subscribe, but you’re dying to read this issue?  No problem.  http://saponifier.com/current-issue/ will provide you with the information that you need.  Join the family!

 

Please note the ads of our fantastic business partners and consider purchasing from them.  They provide us with the best of everything.

 

Until next time, may your days be filled with bubbles and wax,

 

Beth Byrne for the Saponifier

We Can’t Wait!

We’re so excited about this upcoming issue of the Saponifier!  Due to be released on July 1st, it is our 15th anniversary edition.  To celebrate, we wanted this one to be beautiful, fun and full of design ideas for making cold process soap.  We affectionately call it, “DesignMania.”  Some of the best in the biz are showing off their design tutorials, along with plenty of photos so that you can learn these techniques to try on your own.  Doesn’t that sound like fun?

 

What?  You’re not a subscriber?  You can fix that, you know!  Readers worldwide subscribe to the Saponifier since it’s a digital publication–no shipping to worry about.  You have your magazine right at your fingertips with just a download.  Couldn’t be easier.  If you haven’t subscribed yet, follow this link:  http://saponifier.com/subscriptions/

 

As always, we also feature helpful columnists who teach you, inform you and otherwise help you as a soapmaker, bath & body maker and candle maker.  Melinda Coss is teaching us about balancing design with business, and Marla Bosworth instructs us on writing a business plan.  Yours Truly regaled you with a review of the amazing HSCG conference in Raleigh, NC.  But we also have two new writers.  Sue Finley, our Potpourri column writer and Debbie Sturdevant, our resident herbal expert, who will be sharing with us through her column,  Herbal Wisdom.  Sue is writing about inspiration in soap design and Debbie is revisiting an old favorite, Calendula.  She’s even included a couple of her favorite recipes!

 

Share the fun with us on July 1st.  You know you want to!

 

Until next time, may your days be filled with bubbles and wax.

 

Beth Byrne for the Saponifier

 

PS – Soap designs just beg for a contest.  Stay tuned.  :-)

March/April 2013 in Review

“Life is so much more complicated these days what with all the new technology to keep up with,” my mother recently stated.  And truth be known, she doesn’t keep up.  Still, she was voicing what many of us feel from time to time, that learning new technology seems complicated and we wonder if it really saves time, money or effort.

In reading Cindy Noble’s article, Digital Library Essentials, in the March-April 2013 edition of the Saponifier, it’s easy to see that going digital can save time, money and effort.  We have so many more resources at our fingertips now, and even digital books are also less expensive than traditional books, not to mention the fact that they won’t fill bookshelf after bookshelf in our homes!  I remember not all that long ago having to make a point of going to the library to look things up that I wanted to know about.  If I wanted to buy a book, I had to either make a trip to a bookstore or send for a catalog, pick out my books, and send the order form and check back in and then wait for a couple of weeks for the books to arrive.  Yes, we are saving time and money when we use our technology efficiently.  Incidentally, Cindy suggestions for books to help you along in your business are outstanding.  If you haven’t read her article yet, you’ll want to.

Are you contemplating selling out of the country?  Tamara Dourney’sUnderstanding ISO Compliance is a must-read to help you get your business ready for new horizons and markets.  Of course, in order to sell, we also need good product photos.  You could hire a professional, and that isn’t a bad idea, but may be out of your current budget.  Tamara’s, Product Photography Revisited will inspire you to improve your photography.

If you’re selling products, you need to know about POS.  You don’t think you have one?  You do!  Quite simply, POS stands for, “point of sale,” and refers to the way you take funds from a customer, whether a cash box at the farmer’s market or a credit card.  Of course, it’s credit cards that have us scratching our heads, wondering if we can afford  to accept them or afford not to accept them and then which one to choose.  It’s a difficult maze, for sure, but Beth Byrne will make it easier for you if you read, POS and the Chandler.  She attempts to take some of the mystery out of determining which credit card company to use.

Should I Quit My Day Job?  Not only the title of Melinda Coss’ article, but a common question for entrepreneurs, it is puzzling to many of us who seek to make our businesses a full-time venture.  We can never be reminded enough of the importance of good, realistic planning in making a successful business.  Be sure to read Melinda’s article and take her advice to heart.

We are living in a time where natural is the buzz word.  If you offer natural products, your customers will be determining–with varying degrees of discernment, just how truthful your statements about your goods are.  If you purchase natural products or ingredients yourself, you are asking the same thing.  Helping you to do that is Tammy Lane in, Sifting Through the Hype.

If you’re a business owner, then you are likely thinking often about how you can get your margins up and your costs down.  To give you some practical advice on increasing your margins without necessarily increasing your prices, Marla Bosworth gives us, Work Smarter, Not Harder–Are Your Margins High Enough?  

Lest you think this issue is only about business, take a look at the fine articles that  Katherine Forrest, Victoria Donaldson and Elizabeth Sockol provided for our reading pleasure.  Katherine shares tips for making beeswax candles, while Victoria teaches us how to make a basic soap mold in just fifteen minutes.  Elizabeth informs us about the common Safflower.  How much do you know about it?  If you’ve read the article, we think you know quite a bit.

Last but certainly not least, pour over the photos in our Readers Showcase Gallery.  Every issues offers a feast for the eyes and inspiration from our subscribers.  Thanks to Fisika, Nancy Reid of Nature’s Soap and Mountain Farm’s soap.  If you’re looking for soap events, be sure to check out our Events page.

What?  You’re not yet a subscriber?  You can fix that!  Just click on this link:  https://saponifier.wufoo.com/forms/subscribe-or-renew/

 

Finally, if you have comments or questions, please feel free to comment here or to ask questions on our Twitter or Facebook pages.  We’d love to hear from you.

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It’s Scentsational!

Have you been too busy with after-holiday chores to sit down with your newest edition of the Saponifier?  Well, do as I did.  Pour yourself a nice cup of tea and sit down for a bit to rest and rejuvenate for 2013.  

 

This issue (January/February 2013) is a particularly enjoyable one because it’s all about scent, and few topics interest soap and candle junkies as scent does.  From the lovely cover photograph that sets the tone to Aaron Polczynski’s advice on selling more of your wonderful, scented creations in, Tips for Soap Sales at any Venue, to a cupcake tutorial (and don’t we love the smell of cupcakes?) authored by Loyce Henderson, you’ll be treated with a great read.  Of course, since you’re this far in, you’d might as well also read, Tammy Lane’s, Holidays You’re Going to Love.  It will help you plan ideas for producing and uniquely marketing all of those wonderful items you can give or sell  this new year.

 

If you’re building a line of scents and are looking for advice, be sure to read, Creating a Scentsational Line by Beth Byrne.  She interviewed Jo Lasky, who is a treasure trove for all things scent and most generously shared some of her knowledge with us!

 

If you’re a soap history buff, you’ll devour Melinda Coss’, Savoir Faire, where she describes the history of soapmaking in France, as well as explaining the current situation that soapmakers face there.

 

What scent could be more wonderful than the scent of herbs?  If you’re hankering to begin an herb garden this year, let Wayne Gorman help in his article, Herb Gardening 101.  

 

Isn’t this the perfect time for trying new formulations in body butters?  Marla Bosworth treats us to formulas and instructions for, Winter Comfort:  Slip Into Rich Cocoa and Vanilla Body Butters.  Mmm. . . I can smell them already!  This is also the best time of year, at least in my hemisphere, for enjoying candles.  You’ll find Lyschel Bersch’s Testing for Wick Size in Candles to be informative and helpful.

 

When it comes to narrowing down a scent line, you’ll enjoy Victoria Donaldson’s survey of friends and  family in, Because it Smells Good!  Armed with the most popular scents of our 2012 Raves for Faves article, Victoria describes how various individuals decided upon their favorites and why.

 

Other than making all of the goodies, what could be a better way to spend a little time than reading about them?

 

Until next time, may your days be filled with bubbles and wax.

 

Beth Byrne for the Saponifier

New Issue in Review!

Have  you devoured your November/December issue yet?

We at the Saponifier have done our best to bring you all of your favorites.  From your favorite suppliers, scents and products, to recipes revisited and those for winter, you’ve likely enjoyed reading about them and perhaps have even tried some of the recipes.  Were your favorites mentioned in Beth Byrne’s, Raves for Faves article?  Have you sampled tried and true recipes from, Favorites Revisited:  Saponifier’s Best-Loved Recipes, by Tamara Dourney, ornew recipes in,  All-Time Winter Skin Favorites:  Scrubs, Creams and Lotions, by Marla Bosworth?

 

We’re certain you enjoyed other helpful articles that will allow you to manufacture more efficiently and profitably, such as Victoria Donaldson’s, Personalizing for Small Orders.  Or perhaps, you’re working up new formulas for scrubs of any kind, so you loved, Natural Exfoliants, by Erica Pence.  What are your favorite exfoliants?

Are you looking for something new and exciting for candlemaking?  If so, you’ve likely made plans to try Fire and Ice candles, by Erica Pence.

We’re sure you found exceptional business advice by Melinda Coss, in her new column, Savior Faire and Consistency–the Mother of Success, by Alexander Sherman. What did you find most helpful?

I found myself already thinking spring with Elizabeth Sockol’s, Wake Robin!  Were you as fascinated as I was by the many uses for this lovely herb, as well as its history?

Let us know how you’ve enjoyed this issue and used the knowledge you’ve gained.

Until next time, may your days be filled with bubbles and wax.

Beth Byrne for the Saponifier

Forecasting, Futurecasting and Measuring–it’s Your Business

Woot!  It’s here.  Did you check your email?  The May/June edition of the Saponifier is ready for download.

 

With its emphasis on futurecasting, you’ll find this issue very informative as you learn to negotiate business.  Tamara Dourney jumps right in with her article,  An Introduction to Predictive Analytics:  What is Futurecasting?  She describes Predictive Analysis and all of the concepts and terminology involved.  Embrace it and you’ll find yourself able to see where you are now, identify what your customer base wants, and how to provide it at lowest cost and in the least amount of time possible.

 

Marla Bosworth and Jennifer Kirkwood expand on the theme with their article,  How to use Forecasting to Spot Trends and to Develop Products.  Being small means being nimble, or the ability to watch for trends and to jump on products that meet those needs and wants.  This is something that is extremely difficult for large companies to do, but not small ones.  Stay ahead of the pack!

 

How do we find out just how well we’re doing?  Well, besides the obvious measure of money in the bank account, each business should follow the advice that Alexander Sherman doles out in,  Measuring Returns.  Teaching us how to calculate ROE (Return One Equity) and ROA (Return on Investments), Alexander shows us that we can judge how efficiently our businesses are using the capital that we pour into them.

 

If one of the trends you spot is candlemaking, check out Beth Byrne’s, Book review:  Candlemaking for Profit.  This no-nonsense treatise written by famed candlemaker, Robert Aley, is a gem when it comes to starting a candlemaking business.  You’ll want to find out why and how to get your copy.  Actually, if you’re planning to start any handcrafted business,  you’ll find value in this book.

 

Are you a technology maven?  You’ll be sure to enjoy, Web 3.0, by Cindy Noble.  Even if you aren’t among the tech savvy, you’ll enjoy learning about the new version of the internet–yes, there are versions!

 

Until next time, happy reading.

 

Beth Byrne

 

 

Perfumery, Distillation, and Faves–it’s all Here

Have you been pouring over your new issue of the Saponifier?  I have.  

Thanks to those who participated in the Raves for Faves survey (by Beth Byrne) by taking the time to vote honestly and carefully.  How did your favorites match up to those that placed?  Were you surprised at the outcome?  Of course, we all know that many amazing companies serve our industry; still, it was fun choosing the top three in each category.

It was interesting, also, to see how much or how little popular scents and products change over the years.  How does your product line compare?  Do you find your customers enjoying new products and scents or do they stick with the tried-and-true?

Reading,  A Day in the Life of a Natural Perfumer (Marla Bosworth) gave me a new respect for perfumers, as well.  Although I do enjoy blending scents fairly frequently, Sharna Ethier’s knowledge and how she puts it to work was fascinating to me.  I also found it remarkable how young she discovered that she had a keen nose for scent.  Including the recipes was icing on the cake!  Do you see yourself as a budding perfumer?

The Art of Distillation: From History Directly to Your Backyard, by Cindy Noble, was one that I was looking forward to reading.  I don’t think my life will be complete until I have my own distillation unit!  What about you?  Knowing more about the ancients and their love of distilled herbs and other materials was compelling, as was the information gleaned from Copper-Alembic, which manufactures these beautiful devices.

I hope I haven’t given anything away that would spoil your reading, but I did want to whet your appetite if you haven’t had a chance to sit down with it yet.  You’ll be glad  you did!

Until next time, Bubblingly Yours,

Beth

Moroccan Gold and Wholesale for You?

Have you finished reading  your Sept./Oct. edition of the Saponifier yet?  I confess that I haven’t either.  Not from lack of interest, mind you, simply from a lack of time!  What I have read, however,  has been fantastic.

Having recently purchased argan oil, the Miracle from Morocco, I couldn’t wait to read Marla Bosworth’s, Moroccan Gold:  The Beauty of Incorporating Argan Oil in Soaps and Skincare Products.  She reminded me why I wanted this oil so badly, given its high vitamin content and polyphenols, not to mention its cachet in high-end cosmetics!  You too, will enjoy learning about this amazing oil and trying out the formulas she provides.

I was actually excited reading, Growing as a Soapmaker, by Jean Broughton.  It’s a little sappy, I guess, but when I read of another soaper’s success, whether a good first batch of soap or a big account like Joan’s, it just makes me smile.  Joan’s frank account of her experience, from first phone call to delivery, was thrilling to read.  It was instructive too, you’ll find, as she recounts the steps involved and doesn’t hesitate to inform us of just how hard she worked and how much help she needed to pull it off.

Have you read these articles?  Tell us what you think!

Coming Up: Argan and Larry

Authors and editors are working hard on the next issue of the Saponifier!  It’s due to be released on September first, but here’s a sneak preview:

Have you been hearing about Argan Oil recently?  It’s one of the trendy oils, but for good reason.  Read Marla Bosworth’s article, Moroccan Gold:  the Beauty of Incorporating Argan Oil in Soaps and Skincare Products, to find out what’s behind this newly re-discovered, yet ancient oil. It’s use in the Middle East continues, but is fast becoming popular in the US.  You’ll even find formulas for face, body, hair, scalp and soapmaking.

Start your own product line with this goldmine!

You might remember guest author Larry Strattner, and his humorous article involving learning to make soap.  You’ll be happy to note that he is back again with yet another article, My Soap Went Up in Smoke.  A title like that will lead your imagination everywhere!  I can’t wait to hear about his latest episode in soapmaking with his mentor, Liz.

Stay tune for more previews!

Are You Business Savvy?

Have you been reading the new issue of the Saponifier?

I’m sure you’ll agree that our writers have outdone themselves this issue, especially if you own a business.

Niche?  Target audience?  What do these terms mean to you and your business success?  Read Marla Bosworth’s, Identifying Your Niche and Target Audience,” to find out!  If you don’t have one, you need to get one.  Marla warns us that instead of trying to be everything to everyone, we need to find a niche market to concentrate on.  But don’t forget to peruse the article, or you’ll miss out on some very helpful information.

If you want to keep it local, read Cindy Noble’s informative article, Backyard Marketing.  Find out how to put together a business prospectus, how to find the right demographics for your product, and how to get ready to market your business.  Additionally, get ideas on where and how to find good advertising sources so that your market can find you.  Cindy tells us that although the focus these days is on globalization and international markets, we can still find a foundation at home.

Did you attend the HSMG Conference in May?  If you did, read Beth Byrne’s review, Miami Bubbles with Soapmakers, to relive the excitement and energy.  If you didn’t attend, read it anyway to see what you missed!   Read who came to speak, who came to learn, vendor-sponsors who support us, and much more. You might even find yourself in a photo!

Happy reading!

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