Four Good Summer Reads. . .

By now, I’m sure most of you have read your July/August 2011 issue cover-to-cover and packed with helpful articles and ideas to implement in your business.

Are you a maker of natural products?  The term, “natural” is extremely popular right now, embodying products full of synthetic ingredients to those made with entirely earth-based ingredients.  With the marketplace saturated with natural, how can you promote yours?  Erica Pence details the difficulty of defining natural in her article, Promoting Your Natural Products,”  as well as properly labeling your product so that it will stand out. You will gain confidence in marketing once you understand the ins and outs.

Interested in perfumery?  Read, Perfume Oil Blending 101 – The Fragrant Body, by Sherri Reehil-Welser, to learn fragrance notes, blending mediums, and even a blend recipe for a “Daily Devotional” blend.  Go ahead, try it.

If you have thus far resisted the temptation to make candles, beware that reading Erica Pence’s, Marbling:  Torching, Hammering, and Painting Your Candles, may just change your mind!  She explains the various techniques in detail, so if you’ve been thinking that your candles are a bit on the boring side, you can remedy things.

Are your marketing strategies less effective than you would like them to be?  Perhaps you’re struggling with determining the best way to turn interest into dollars.  Tamara Dourney explains the kind of demand that customers display will decide the type of marketing you choose in order to convert more “maybe” into “yes.”

Have you thought about or implemented any of the business actions outlined in this issue?  Have you made the booth bunting?  What do you think?

If you’re participating in or gearing up for fall craft shows, and want to set your booth apart from the competition, you’ll need something unique.  To the rescue comes Rachel Wolf  with Creating Your Own Booth Bunting.  With just a little time, a bit of fabric, and a dose of creativity, you too, will create a bunting worthy of your product line.

Are You Business Savvy?

Have you been reading the new issue of the Saponifier?

I’m sure you’ll agree that our writers have outdone themselves this issue, especially if you own a business.

Niche?  Target audience?  What do these terms mean to you and your business success?  Read Marla Bosworth’s, Identifying Your Niche and Target Audience,” to find out!  If you don’t have one, you need to get one.  Marla warns us that instead of trying to be everything to everyone, we need to find a niche market to concentrate on.  But don’t forget to peruse the article, or you’ll miss out on some very helpful information.

If you want to keep it local, read Cindy Noble’s informative article, Backyard Marketing.  Find out how to put together a business prospectus, how to find the right demographics for your product, and how to get ready to market your business.  Additionally, get ideas on where and how to find good advertising sources so that your market can find you.  Cindy tells us that although the focus these days is on globalization and international markets, we can still find a foundation at home.

Did you attend the HSMG Conference in May?  If you did, read Beth Byrne’s review, Miami Bubbles with Soapmakers, to relive the excitement and energy.  If you didn’t attend, read it anyway to see what you missed!   Read who came to speak, who came to learn, vendor-sponsors who support us, and much more. You might even find yourself in a photo!

Happy reading!