Hope That Works

Hope.  What do you think of?  Generally, we think of it as fulfilling a desire of some kind.  For instance, I hope you had a great holiday season, that you made the amount of money you projected, that you enjoyed the season and that you remained sane.  I hope you didn’t gain weight.

 

I was reminded, however, of a more archaic definition:  trust and confidence.  I find that I like that definition even better.  We have a trust and confidence in something coming to pass, whether it be in our businesses, our relationships, our bodies, spirituality or any number of facets of our lives.  Rather than a pleasant, but ineffective kind of “best wishes” hope, we have trust in the future.  I call it, “hope that works.”

 

I then ponder what it takes to produce confidence in the future.  Is it merely an idea of what we’d like see come to pass?  ”I’d like to sell more product in 2014.”  How far will that get us?  Like most of our New Year’s Resolutions, they’re nice ideas, but not enough to move us, especially not for the long haul that 2014 will prove to be.

 

Therefore, rather than uttering general hopes, let us make them concrete and attainable.  Instead of, “I’d like to sell more product in 2014,” set a goal and a plan for getting there.  How much soap would you like to sell?  How will you accomplish it? What do you need to do to get ready?  Don’t forget to set realistic dates for each activity to keep yourself moving!

 

It’s more work than a wish, but it’s hope that works.

 

Don’t forget to put a Saponifier subscription on your to-do list for 2014.  You have just a few hours left to subscribe for a 25% discount:  http://www.etsy.com/shop/Saponifier

 

Until next time, may your days be filled with bubbles and wax.

 

Beth Byrne for the Saponifier

Holiday Hopes

You’ve survived the holidays.  If you’re in the US, you stuffed yourself for Thanksgiving, and then partied and celebrated your way through Christmas or Hanukkah, etc.  Hopefully, in this time period you also sold soap, bath and body products and candles or gave your best efforts to friends and family.  What were your results? I hope that your experiences were all positive!

 

I’m always interested in finding what people like.  The best part to me of doing shows is to observe customers’ reactions upon seeing and smelling products.  I also like finding out what my loved ones like, whether they love lavender or are more partial to citrus.  If you’re a smart business person, you’ll watch and keep notes of what people like so that you make better product decisions in the future.  If you’re a smart gift-giver, you’ll want to keep notes of what your giftees like and what you gave them so that you can continue to give gifts that make them feel special.

 

In spite of the fact that the holiday season is when most retailers make the bulk of their money for the year, I do hope that you got more out of the season than money.  I hope that you were blessed by the love of family and friends.  I hope that you gave back to them and to your community.  I hope that you gave hope this year.

 

More on hope tomorrow.

 

Don’t forget.  Tomorrow is the last day to claim a subscription to the Saponifier for 25% off!  http://www.etsy.com/shop/Saponifier

 

Until next time, may your days be filled with bubbles and wax.

 

Beth Byrne for the Saponifier