You’ve sold your lovely soaps (and/or candles and bath and body wares) to friends and family. Perhaps you’ve branched out to farmers markets and craft shows. You may, however, have found them incompatible with your schedule and personality, or you may simply want to expand your business. Undoubtedly, you’ve heard about wholesale, and many in our industry have created a thriving business doing just that. But, what else is there?
Thanks to the new, Sept/Oct. 2012, issue of the Saponifier, you have more sales avenues to consider, some of which you may have never given thought to before! Erica Pence explains the concept of direct sales, and further expounds upon the two types. If you’ve read her article, Configuring a Direct Sales Company, you now have a good idea and may even be in the preliminary stages of planning your own strategy. If not, well, get cracking!
Remember Tupperware? Pampered Chef? Start your own home party plan for your business after reading Beth Byrne’s interview with Becky Gentile and Lucia Felty, who share their structures for home parties. In the article, Tips for Super Sales With Home Parties, you’ll learn their secrets for creating a successful home party plan that will make your hostess feel like a queen, your guests ravenous for your products, and you, a happy seller. Have you been contemplating your own party plan? We’d love to hear about it.
Cindy Noble, in Safety in Numbers: Planning a Multi-Vendor Trunk Show, instructs us on sponsoring your own show, where you choose the vendors, the date and the location. With this concise, yet informative guide, you’ll be off and planning your holiday show! What is the date of your show?
If what you’ve been doing has become rather stale, or if expansion is on your mind, answers are right at your fingertips–and just in time for the holidays!
Until next time, may your days be filled with bubbles and wax.