Are You Business Savvy?

Have you been reading the new issue of the Saponifier?

I’m sure you’ll agree that our writers have outdone themselves this issue, especially if you own a business.

Niche?  Target audience?  What do these terms mean to you and your business success?  Read Marla Bosworth’s, Identifying Your Niche and Target Audience,” to find out!  If you don’t have one, you need to get one.  Marla warns us that instead of trying to be everything to everyone, we need to find a niche market to concentrate on.  But don’t forget to peruse the article, or you’ll miss out on some very helpful information.

If you want to keep it local, read Cindy Noble’s informative article, Backyard Marketing.  Find out how to put together a business prospectus, how to find the right demographics for your product, and how to get ready to market your business.  Additionally, get ideas on where and how to find good advertising sources so that your market can find you.  Cindy tells us that although the focus these days is on globalization and international markets, we can still find a foundation at home.

Did you attend the HSMG Conference in May?  If you did, read Beth Byrne’s review, Miami Bubbles with Soapmakers, to relive the excitement and energy.  If you didn’t attend, read it anyway to see what you missed!   Read who came to speak, who came to learn, vendor-sponsors who support us, and much more. You might even find yourself in a photo!

Happy reading!