Hanukkah is over and Christmas is almost here! By now, if you celebrate, you’re probably checking your lists and making last-minute purchases or creations, decorating your home or attending the season’s festivities. In all your doing, don’t forget something very important to your business. You may be thinking, “I know. I need to get my tax receipts ready,” or, “I need to notify my customers that I am taking a vacation,” or even, “I just have a few orders to fill.” They’re all important, for sure, but not what I’m talking about today.
The most important activity you will undertake for your business is a review of 2012 and planning for 2013. Start with reviewing your business plan. Does it need revision, or do you simply need to review it so as not to lose sight of your goals? Next, take a look at your activities for this past year. What worked and what didn’t? What propelled you toward your goals and what made you stray? Did you find that you fulfilled your plans or did you fail to make them?
If, for instance, you find that the small craft shows you did were a financial loss, ask yourself why. It may be that this is not the venue for you or that your customers are not there–at least not at the ones you were at. It may be that your booth needs an overhaul or that you need to work on your sales skills.
Perhaps you’ve been wanting to secure wholesale accounts, but have been afraid to take that step. Now is the time to research the subject so that when you approach a business owner, you will do it with the knowledge and confidence of a seasoned professional, thus providing an attractive product that makes it hard to refuse.
You may want to get serious about business by developing a website, a Facebook presence and joining a professional organization. You’ll need to research, plan and work, which will take time and resources, so good planning is critical.
Have you missed the boat once again on holiday products because you didn’t start them early enough? This is where planning comes in! Think about how much time you’ll need to get a product ready to roll out and write in on a calender.
Of course, planning is essential even to hobby soapers/chandlers. Doing so will increase your productivity and decrease your last-minute stress, and who doesn’t value that?
Don’t be afraid to ask for opinions and advice, but be careful whom you ask. The help of professionals such as accountants and lawyers will be invaluable, as will your customers’ and even others in your field or other small business owners. Be careful of naysayers, however, who will dissuade you without having the basis to do so or those who haven’t the background to advise you in crucial matters. Gather up your research, opinions and advice and make your informed decisions.
Seriously considering all of these factors will serve you well as you embark on the new year. Granted, it’s actually a little late if you haven’t begun already, but better a little late than not at all!
What does 2013 look like to you?
Wishing happy holidays to all,
Beth Byrne for the Saponifier
You’ve sold your lovely soaps (and/or candles and bath and body wares) to friends and family. Perhaps you’ve branched out to farmers markets and craft shows. You may, however, have found them incompatible with your schedule and personality, or you may simply want to expand your business. Undoubtedly, you’ve heard about wholesale, and many in our industry have created a thriving business doing just that. But, what else is there?
Thanks to the new, Sept/Oct. 2012, issue of the Saponifier, you have more sales avenues to consider, some of which you may have never given thought to before! Erica Pence explains the concept of direct sales, and further expounds upon the two types. If you’ve read her article, Configuring a Direct Sales Company, you now have a good idea and may even be in the preliminary stages of planning your own strategy. If not, well, get cracking!
Remember Tupperware? Pampered Chef? Start your own home party plan for your business after reading Beth Byrne’s interview with Becky Gentile and Lucia Felty, who share their structures for home parties. In the article, Tips for Super Sales With Home Parties, you’ll learn their secrets for creating a successful home party plan that will make your hostess feel like a queen, your guests ravenous for your products, and you, a happy seller. Have you been contemplating your own party plan? We’d love to hear about it.
Cindy Noble, in Safety in Numbers: Planning a Multi-Vendor Trunk Show, instructs us on sponsoring your own show, where you choose the vendors, the date and the location. With this concise, yet informative guide, you’ll be off and planning your holiday show! What is the date of your show?
If what you’ve been doing has become rather stale, or if expansion is on your mind, answers are right at your fingertips–and just in time for the holidays!
Until next time, may your days be filled with bubbles and wax.
Most of us are gearing up for the holiday season. We’ve planned our production schedules and are working to get our holiday products ready for the throngs of buyers who demand our wares (in our dreams, anyway). With all of our planning, sourcing supplies and making product, we might be forgetting something. Of course, it may already be part of your plans. What is it? It’s giving. Giving back can be an enriching experience and something we should all be considering.
The idea of giving or giving back is more prevalent during the holiday season than at any other time for most of us, so it’s a timely subject of discussion, even though it isn’t limited to that small space of time between Thanksgiving and December 26th (for our Boxing Day observers).
Do you give regularly during the holiday season or at some other time? Do you give of yourself? Perhaps you make one big annual donation or several smaller donations throughout the year. Maybe you teach your craft to others or volunteer in some other capacity.
I know that we small business owners are terribly busy and often running on a shoestring budget, so that giving is sometimes the last thing we worry about. Other times, we are stopped because we don’t know the best way to give, desiring that our gifts be used to their best possible use. I know I’ve struggled with both. I donated to a national organization that collects soap and sends it to third world nations, but then I learned that it costs more to collect, prepare, and ship the soap than it would cost to pay someone in the country to make it. I have not substantiated this, but it made sense. I decided then, to make my donations more local because it would be the most efficient use of my product.
I’ve read about a few other soapmakers traveling to countries to teach women to make soap and sincerely applaud them for their efforts to bring our craft to people who need it. Some reach out to people in their own communities, as well. Others donate money to the favorite charities.
What about you? Do you agree or disagree with sending donations to national organizations? How do you make a difference in your community or your world with your craft, whether it be soap, bath and body products or candles? We’d love to know what you do.
Until next time, may your days be filled with bubbles and wax.
Education. Do you think of stuffy classrooms where you struggled to stay awake, or was your experience a positive one of engaging discussion and good test results? Do you prefer a formal or an informal mode of education? And why am I talking about education at all on the Saponifier blog?
If you hadn’t noticed, the new issue is all about education, in particular, educating ourselves about soapmaking, candlemaking, and related topics–herbs, chemistry, art and design, and so on. If we sell product, we can throw in accounting and marketing. Fortunately, we can continue educating ourselves, whether we physically go back to school, we learn online, or we learn informally through books and other research.
Tamara Dourney filled us in on some exciting methods of formal education, by way of online learning in her article, Open Source Scientist. If your opinion of this modern way of being educated is negative, think again. Many opportunities for study at recognized institutions are available, and they continue to evolve and develop, making it easier for artisans to increase their knowledge of subjects important to their crafts. Tamara also wrote about various potential career paths that are related to our crafts in, Career Day: Five Options for Continuing Education.
If you prefer doing your own research on a specific topic, Erica Pence’s, Natural Resources and her second article, Candle Resources, both filled with good books for learning soap and candle making, essential oils, herbs, botanicals and other body care products. Your knowledge base is sure to greatly increase by studying them.
If you find yourself wishing to take a class, be sure to read Marla Bosworth’s, 10 Tips for Selecting the Right Soap and Skincare Classes to Match Your Needs. Heeding her comments may mean the difference between a wonderful class you’ll think was worth every penny and one that was a waste of time and money.
In this issue, you’ll even find an educational herb monograph on the lovely Glacier Lily, more commonly called, Dog-Toothed Violet or Trout Lily in my neck of the woods. I had no idea of the food and medicinal uses for this early spring treasure!
Whether you are a staunch believer in conventional education and desire to pursue a degree or you are looking for something less formal, but no less educational, you’ll find ideas in the above articles. Tell us how YOU like to learn.