What’s New? See What 2012 can Offer You

Have your customers asked you about Bath Salts?

 

 They may mistakenly believe that your product is either illegal or should be illegal, a dangerous drug of choice for young people.  If you’re fortunate, they may only ask you what the truth of the situation is.  If you’ve been unclear yourself on the specifics of this situation is, be sure to read, The Dangers of Bath Salts, by Stacy Reckard.  She explains what the drug, Bath Salts, is, why it’s dangerous, and how to deal with the situation as a business owner.

 

 What do your goals regarding soap, candles, or body products entail?  Whether you’re looking to start a business, expand it, or simply try new products, you’ll want to read Beth Byrne’s, What’s New for 2012?  You’ll even find help for making your operation more efficient so you can sell more!  Find out what’s new so you can jump on the newest thing.

 

Have you noticed that the soap and cosmetics market for teenaged boys is less than saturated?  Have you been tempted to fill a portion of it?   You’ll be happy to know that the marketing research has already been done for you by Tamara Dourney.  She explains in, Joining the Teen Boy Bandwagon, how she was able to capture and keep the attention of a group of young teen boys to find out what kinds of products, scents, packaging and fonts work for them.  Read the article and you’ll have a head start!

 

What are you waiting for?  Take that next step.

 

Until next time, may your days be filled with bubbles and wax.

 

Beth

 

What are Your Goals, Decisions and Challenges for 2012?

Whew!  The holidays have passed and we’ve survived to tell the tales.  Welcome 2012!

 

If you’re like most of us, you’ve made resolutions or set goals for the year, and we hope the Jan./Feb. issue of the Saponifier is helping, at least where soap or candlemaking is concerned!  We probably can’t help you  lose twenty pounds, but we can give you some guidance in your hobby or business ventures.

 

I found Brandy Kayzakian-Rowe’s article, Looking Good in the New Year–Spotlight on Product Photography, to be fascinating and very informative.  Her advice as to where to take photos, what kind of lighting to use and other hints, even her advice about hiring a photographer, will be taken to heart by any of us.

 

In addition, many of us are scrutinizing our products and the ingredients we use in 2012.  We want the best for our businesses and our customers.  We may also be concerned the economy and with sustainability.  Whatever our goals are, we continually hone in on our target markets and the customer base we serve.  All of these factors cause us to make decisions, some of them very hard to make.  Marla Bosworth’s, Resolving to go Palm-Free in 2012:  Will You Join Me?  was at the same time, thought-provoking and compelling.  Reading it side-by-side with Erika Pence’s, Going Natural, which was also well-written and compelling, will certainly challenge us all in deciding whether to use palm and its derivatives or not.  As with most issues, good points are being made for either side and further thought and research are in order.

 

What about you?  What kinds of decisions have you wrestled with for the coming year?

 

Yours in bubbles & wax,

Beth