In my neck of the woods, summer weather is all but upon us. No promises, but it’s possible we’ll have no more frosts until October. The kids are getting antsy in anticipation of being out of school. Neighbors start talking about their summer vacation plans. We roll out our favorite summer scents.
If you sell or make for yourself special scented items to celebrate summer, what are they? Some like the fruits of summer–berries of many kinds, melons, tropical mangoes, papayas and pineapples. Others like summer flowers such as roses, lilies, iris and sunflowers. Still others think of grass, herbs and other “green” scents. If that’s not enough, think of the rain and ocean types of fragrances that remind us of a soft summer rain or that camping trip we took oceanside. Oh, and don’t forgot other fanciful food scents such as toasted marshmallows, cotton candy and ice cream.
Makes me wonder how many people have bitten into a soap or candle, hoping it was something more tasty!
If not special summer scents, then perhaps you offer products for summer use, such as after-sun lotion or an extra light moisturizer.
Candlemakers, do you find that as temperatures soar, sales drop? If so, do you notice that offering special summer scents or products appeals to your customers’ summer frame of mind so that you can keep those sales up?
I confess that for myself, lighting a candle seems less inviting on a hot, humid evening than it did on a cold one in January. Still, for an outdoor evening soiree, I could be convinced to burn a tabletop full of them.
No matter how you look at it, the dog days of summer will soon be calling. Will you be ready?
Until next time, may you be happily entrenched in bubbles and wax.