Say, “Ahhh” to the Spa
Have you had a chance to peruse the new issue yet?
I couldn’t wait for the download to be available because there’s just so much fantastic information.
Tamara Dourney wrote an in-depth article on packaging and promotional materials that will add value to your existing product. In it, she discusses labeling, packaging, logos, branding, style, company name, colors, and even typography in designing your business to promote the perception of value to the consumer. We all must consider what our products look like to our customers, and how we can design our businesses, from beginning to end, to capture our target market’s attention.
If you’re just beginning your company or are re-tooling for the high-end market, you need to read this article. Even if you’re not, it’s a great reminder to keep looking at our products from the consumer’s point of view.
Perhaps you’re thinking, “What makes a high-end, upscale product?” Read Amy Kalinchuk’s, Ingredients for High-End Label Appeal, where she woos us with decadent ingredients to use in our products. They are sure to impress customers and guide them in seeing the value in purchasing high quality.
If you don’t yet offer your clients a swanky, rich body butter, perhaps it’s time! Read Marla Bosworth’s article on body butters to get your creative juices flowing. Body butters are an upscale product with the potential of good profit margins, and are not as difficult to make as they may seem. You’ll love them, and so will your customers.
There’s so much more in this issue, and I’ll be posting on all of it in the coming days.
We look forward to your comments.