Oh, Those Lazy, Hazy, Crazy Days of Summer!

Proms are taking place–graduation ceremonies, too.  The school year is near or at its end and those lazy, hazy, crazy days of summer are almost upon us in the Northern Hemisphere.  Soon, we’ll be sleeping in, taking picnics and lying in our hammocks with a cold beverage at our sides.

 

I can hear you now.  “Lazy?  I don’t think so!”  I know and I agree.  Still, you must admit that it sounded good for awhile, didn’t it?  Ever since I became an adult I wondered who was enjoying those lazy, hazy days, because it wasn’t me!  Crazy yes; lazy and hazy, not so much.  In fact, this time of year is probably second only to Christmas holiday season for many of us, especially if we are gearing up for or already selling at  summer festivals.  We’re more likely making product at a hectic pace than we are lying in a hammock. (Naturally, you will want to take some time to soak in the newest edition of the Saponifier, and read up on everything moisturizing!)

 

Even so, it’s exciting to get ready for the summer sales season (say that three times fast), whether you have a brick-and-mortar shop in a resort town, you sell at the many festivals taking place or you wholesale to stores.  You have the opportunity to critique yourself this season, as well.  Are you focusing on your business plan?  Is your product line popular and pared to the best products?  Is your display as attractive as it should be?  Are you charging appropriately for your costs?  If you find yourself perfectly on target, it’s time for a pat on the back and a nudge to keep on going.  If not, watch for what you need to change and get your plan in place.

 

I don’t think I can give you any tips that will promise you that lazy summer, but if it’s going to be crazy, it might as well be a good and profitable crazy!

 

Welcome to the lazy, hazy, crazy days of summer.

 

Until next time, may your days be full of bubbles and wax.

 

Beth Byrne for the Saponifier

Comments

4 Responses to “Oh, Those Lazy, Hazy, Crazy Days of Summer!”
  1. Thanks for the reminder to take a “critique-al” look at ourselves and our business. I like the question you asked about our line being pared to the best products.

    Last year was a time of tremendous growth for us. Shortly after the peak rush, we discovered that some of our bars were sub-standard. We started seeing way too much “DOS”! We had been cranking out product so quickly that we gave in to wrapping things sooner than they ought.

    What did we do about it? A bunch of soaps ended up in the “clearance” basket, that’s for sure! And we got much more busy during the cold, cozy “slow” months of February and March so we hopefully wouldn’t be up against the same situation again this spring.

    I tell myself I learned from those dreadful spots. I tell myself I won’t give in to rushing product ever again. Ever and never are big words. Hopefully, I’ll at least do better this year. ;)

  2. This summer will be spent tending my herb gardens and hoping for a bountiful harvest for my product lines after three years away from the soap business. I am usually too busy to “enjoy” summers and I am really looking forward to savoring every green moment of it’s blessings! Then, I too must re-evaluate my line, pricing and new look for my little shop. Fall will be here soon enough…summers around here are far too short to not smell the roses!

  3. Claudia Wilson says:

    Enjoyed the article! I’ve just recently started subscribing to Saponifier and am so glad you’re on board. I wish you much success.

  4. SavonTalk says:

    Thank you Claudia! It’s an honor to work for the Saponifier.

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