March/April 2013 in Review
“Life is so much more complicated these days what with all the new technology to keep up with,” my mother recently stated. And truth be known, she doesn’t keep up. Still, she was voicing what many of us feel from time to time, that learning new technology seems complicated and we wonder if it really saves time, money or effort.
In reading Cindy Noble’s article, Digital Library Essentials, in the March-April 2013 edition of the Saponifier, it’s easy to see that going digital can save time, money and effort. We have so many more resources at our fingertips now, and even digital books are also less expensive than traditional books, not to mention the fact that they won’t fill bookshelf after bookshelf in our homes! I remember not all that long ago having to make a point of going to the library to look things up that I wanted to know about. If I wanted to buy a book, I had to either make a trip to a bookstore or send for a catalog, pick out my books, and send the order form and check back in and then wait for a couple of weeks for the books to arrive. Yes, we are saving time and money when we use our technology efficiently. Incidentally, Cindy suggestions for books to help you along in your business are outstanding. If you haven’t read her article yet, you’ll want to.
Are you contemplating selling out of the country? Tamara Dourney’s, Understanding ISO Compliance is a must-read to help you get your business ready for new horizons and markets. Of course, in order to sell, we also need good product photos. You could hire a professional, and that isn’t a bad idea, but may be out of your current budget. Tamara’s, Product Photography Revisited will inspire you to improve your photography.
If you’re selling products, you need to know about POS. You don’t think you have one? You do! Quite simply, POS stands for, “point of sale,” and refers to the way you take funds from a customer, whether a cash box at the farmer’s market or a credit card. Of course, it’s credit cards that have us scratching our heads, wondering if we can afford to accept them or afford not to accept them and then which one to choose. It’s a difficult maze, for sure, but Beth Byrne will make it easier for you if you read, POS and the Chandler. She attempts to take some of the mystery out of determining which credit card company to use.
Should I Quit My Day Job? Not only the title of Melinda Coss’ article, but a common question for entrepreneurs, it is puzzling to many of us who seek to make our businesses a full-time venture. We can never be reminded enough of the importance of good, realistic planning in making a successful business. Be sure to read Melinda’s article and take her advice to heart.
We are living in a time where natural is the buzz word. If you offer natural products, your customers will be determining–with varying degrees of discernment, just how truthful your statements about your goods are. If you purchase natural products or ingredients yourself, you are asking the same thing. Helping you to do that is Tammy Lane in, Sifting Through the Hype.
If you’re a business owner, then you are likely thinking often about how you can get your margins up and your costs down. To give you some practical advice on increasing your margins without necessarily increasing your prices, Marla Bosworth gives us, Work Smarter, Not Harder–Are Your Margins High Enough?
Lest you think this issue is only about business, take a look at the fine articles that Katherine Forrest, Victoria Donaldson and Elizabeth Sockol provided for our reading pleasure. Katherine shares tips for making beeswax candles, while Victoria teaches us how to make a basic soap mold in just fifteen minutes. Elizabeth informs us about the common Safflower. How much do you know about it? If you’ve read the article, we think you know quite a bit.
Last but certainly not least, pour over the photos in our Readers Showcase Gallery. Every issues offers a feast for the eyes and inspiration from our subscribers. Thanks to Fisika, Nancy Reid of Nature’s Soap and Mountain Farm’s soap. If you’re looking for soap events, be sure to check out our Events page.
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