Handcrafted Soap in the Media: Good or Bad?

Have you seen the advertisement on t.v. mentioning “homemade soap?”

 

The ad portrays two people meeting at a restaurant.  The woman is thinking to herself as she eats a hamburger about how the gentleman isn’t quite how he described himself online.  He then slides a bar of soap toward her that he had made and the announcer says something to the effect that his homemade soap is yet another thing less than desirable about him.  (Thanks to my cyberfriend, Elin Criswell, for pointing this ad out.)

 

What do you think when you see the ad?  Are you offended that the soap was meant to be a negative activity, as in, “What kind of guy makes soap?”  Or are you tickled to see soap in the mainstream to the point where it’s mentioned in the media?

 

Personally, I am feeling ambivalent about the commercial.  It’s obvious that the soap is not seen as a high-quality, desirable item or hobby, yet perhaps as they say, “Any publicity is good publicity.”

 

What about you?  Are you ready to start a letter-writing campaign protesting their characterization of handcrafted soap and therefore, those who make it?  Or are you already planning how you can parlay the publicity into positive marketing for your business?  Let us know how you feel.

 

Until next time, may each day include lots of bubbles and wax.

 

Beth Byrne

Comments

3 Responses to “Handcrafted Soap in the Media: Good or Bad?”
  1. Dawn Jones says:

    We must have seen the add at the same time. You thought it made soap making look like a bad thing and it probably did not make it look like the best of hobbies, but it reminded me of my soap making class I taught a couple of months ago. I had a gentleman that took the class and he was in his late 50’s. He wanted to make soap to catch women or at least break the ice and allow him to have a conversation. His thought was to go up to a lady and hand her a bar of soap which was named something to the effect of, “made just for you.” Inside the soap wrapping would be a card with an email address and phone number. It could be understood by the woman as call me, I am desperate, or call me and place an or for more soap, This was such a fun class. He wanted to know about fragrances that were favored by women and how to make his soap attractive. I always use glitter and that was something he wanted to also do. The best part of the class was when his spatula disappeared. I gave him another one and we finished up the soap. The next day when he was cutting the soap, he realized where the spatula went to, Yes, it was in the soap. Blessings!

  2. Amy says:

    I saw this commercial! My first response was surprise, because you pretty much never hear handmade soap mentioned at all on TV. My second response was – I kind of get it. Handmade soap making is certainly a female dominated craft! I think the point was, “What kind of guy would make soap as a hobby?” The answer they wanted the audience to give was, “A weird one!”

    Do I think soap making is an odd hobby for a guy? Not really, but I can understand why the public would have that perception. If a guy isn’t into sports or computers he’s pretty much seen as an oddball.

  3. Whisper says:

    This may have been a reference to the movie “fight club” about some crazy man making soap and explosives. Many people have this as their only idea of the type of person who would make soap. I can’t count how many times I have been asked “Why, when soap is cheap and readily available at every corner market, would I entertain the idea of making it at home?” I have learned not to cast my pearls before swine.

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