As I was decorating our Christmas tree, I thought about how I’d chosen ribbon, bulbs and other decorations to suit my tastes and my chosen color theme. To be sure, our tree is no “designer tree,” as I hang any ornament that is given to us or that I make or purchase just because. I do, however, try to keep some semblance of order by using like elements that create a tree that looks coordinated, yet pleases my family and me. Nevertheless, not everybody’s tree is like mine. Some are country primitive, others are Victorian, and yet others are modern. Some are even made out of peacock feathers! I thought back to our family tree as a child and how one year after my whole life of the usual real tree with a motley assortment of decorations and tinsel, my parents bought an artificial tree and Mom decorated it with silk balls and little elves. She was quite pleased with the looks of her tree and it suited her, although I would have preferred using our old ornaments and the ornaments that had previously belonged to my grandfather.
What does this have to do with soap, candles and bath and body, you ask? It’s individuality! We use our creativity and individuality every time we make a batch of soap, candles, shower scrub, whipped body butter, or anything else we do. Yes, we may carefully copy someone’s else’s formula and directions the first time, but we usually have to try out many variations and tweak them before we hit upon the One That We Love. Doing the Happy Dance, we feel as if we’ve just reached the peak of Mt. Everest. We’ve arrived, yes we have. And that’s the way it should be. We should go through a learning period; we should have to try different ideas; we should have to tweak. That’s what makes us unique and our products, proprietary, because we’ve put our heart and soul into their formulation. Our products don’t look like or perform exactly like someone else’s.
Of course, it doesn’t end there. We still must find out what our customers think. We have to package and we have to market before we can reap all of the benefits of product development. Nevertheless, the most satisfaction we get is likely to be that moment when we test our own formulations and find that we’ve created something truly wonderful. Eureka!
Until next time, may your days be filled with bubbles and wax.