Many of our readers sell their soap, bath and body and candle creations. Quite a few of those who don’t are thinking about doing so, while some are former sellers.
Looking back in time, it seems as if selling used to be easier “back in the day” than it is now. A merchant either set up shop in a building, which was often part of the family’s home or he sold via catalogs. Nowadays, we not only have those options, but we also have websites and all sorts of social media. We have the opportunity to put our product out there for a greater number of potential customers to see and see them more often. We develop websites, get Facebook fan pages, get Twitter accounts and join selling sites such as Etsy and Artfire. Each of these choices hold the possibility of providing the seller a cash stream.
This must be a great thing, right? Is it really easier than the old days? Certainly, we see advantages to all this exposure, not the least of which is cost. We can post pictures and information on Facebook all day long without its costing a cent. We can put links to our Facebook comments or add new ones on Twitter for the same low price. Etsy and Artfire, etc., cost money to use, but this cost is much more reasonable than renting a storefront, so their popularity has boomed. Even a website is possible on the cheap if we have the skill or are willing to learn how to make one.
So, what’s the possible downside of all the options we have? Perhaps it’s that we have too many. With all of our choices, we can become bogged down. The time spent researching our options, preparing websites, pages, maintaining them and so on, eats up much of our days, and sellers are in danger of spreading themselves too thin.
I don’t have any glib answers to the modern day dilemma of too much opportunity, but I do have some common sense advice. Nothing has or ever will replace goal setting and planning. Know your mark and aim for it daily, reviewing as often as necessary. Do the necessary research for new opportunities, objectively deciding whether or not they will help you meet your goals or not. If not, keep walking.